With a guiding belief that the artist is the most important part of a music label and that ever more sophisticated audiences are eager to explore new improvisational sounds that reflect global influences and defy easy categorization, AYVA Music announces its first series of releases in the U.S. With one foot in Boston and the other in Barcelona, the label is building on its earlier successes in Europe and the unique relationship it has fostered with musicians associated with Boston’s Berklee College of Music.
AYVA Music was born in Spain in the mid-1990s. Initially, the firm — its catchy name is the combination of the initials of the company’s two founders — licensed and released previously produced recordings. Two years ago, AYVA decided to start producing its own productions, seeking to create a venue for both artists and audiences that are interested in “real” and not simply “rmanufactured” music. Its initial release, featuring the trio of Boston-based Cuban pianist Aruan Ortiz, led to a fruitful and ongoing relationship with musicians in the fertile Boston music community, many of them affiliated with Berklee as teachers.